Liz Ryan

It’s hard to talk or write about yourself. We don’t know where to start. On top of that, articles and books and webinars for years have been teaching people the most heinous personal branding ideas imaginable. We’ve been taught to bury our personalities under piles of bureaucratic sludge. No wonder people are confused about how to describe themselves in writing!

http://www.forbes.com/sites/lizryan/2015/05/23/how-to-avoid-the-five-worst-personal-branding-mistakes/